I am a high-impact Marketing Leader and Glasgow MBA graduate with over a decade of experience leading global retail brands. My career is built on a foundation of driving commercial excellence in the dynamic East African market, where I led marketing for major retail chains and managed regional beauty portfolios across Kenya and Uganda. I have now globalized this expertise through a UK MBA, recently delivering growth strategies for organizations such as the Scottish Civic Trust, Partick Thistle FC.

I specialize in the last mile of the consumer journey, transforming complex data into 360-degree integrated marketing campaigns that convert shoppers at the point of purchase. My approach bridges the gap between digital innovation and physical retail execution, having led significant digital transformations including insourcing MarTech stacks and leveraging AI-driven social listening to achieve 10x uplifts in engagement.