Website & Digital Automation Manager

Role: Website & Digital Automation Manager- Sheffield

Salary: £50,000 – £55,000 per annum

Hours: 9am- 5pm Monday- Friday (flexibility)

Benefits:

Hybrid working/ Remote working
Flexibility
Health and Wellbeing
Social Gatherings
Holidays- 25 days + stats
Enhanced family friendly leave
Maternity and paternity pay
Life assurance
pension 5%
Hybrid work model with collaborative days in our Sheffield HQ.

Position Overview:

The Website & Digital Automation Manager is the end-to-end owner of our clients’ website and its supporting digital infrastructure.

This strategic role is responsible for building long-term, in-house capability across site performance, lead automation, and commercial optimisation.

It holds full operational ownership of the website as both our digital storefront and primary self-serve revenue channel, accountable for its day-to-day operation, conversion performance, and continuous optimisation to meet user needs and deliver against commercial goals.

Sitting at the intersection of digital product, performance marketing, and commercial enablement, the role is closely aligned with Product Development to ensure full visibility of upcoming launches and updates, roadmap alignment, and shared delivery of high-impact journeys, capabilities, and site infrastructure. It is also responsible for reviewing all website content to ensure accuracy, relevance, and readiness. It directly supports our ambition to generate 20% of total revenue through digital channels by:

Owning and continuously improving the website to reduce friction and increase conversion
Driving high-performance campaigns and automated lifecycle journeys
Implementing and evolving scalable CMS and marketing automation systems
Designing and managing HubSpot-based scoring models and attribution workflows
Embedding a test-and-learn culture that drives agility, insight, and ROI across the digital funnel

The role works closely with Product Development to ensure roadmap alignment and shared delivery of high-impact journeys, capabilities, and site infrastructure. It ensures our site evolves in sync with product goals and user needs – particularly in key areas such as pricing, checkout, self-serve, and content delivery.

This is a business-critical hire, accountable for translating user intent into action and ensuring that every page, path, and platform works together to convert digital interest into measurable sales outcomes – especially for our self-serve and lower-value customer segments.

Responsibilities:

Website Optimisation Lead Scoring & Marketing Automation

In alignment with the Head of Digital, lead the continuous optimisation of the website to improve conversion, reduce friction, and drive direct digital revenue
Take full day-to-day accountability for the website’s performance across user experience, engagement, and commercial conversion
Ensure all website content is accurate, up to date, and reflects current products, campaigns, messaging, and priorities, with regular reviews in place to identify and address gaps proactively
Ensure all on-site journeys and content are aligned with product updates, campaign priorities, and self-serve objectives
Own and manage HubSpot marketing automation workflows and lead scoring models – from first-touch engagement through to MQL and sales handover
Design, build, and optimise lifecycle nurture journeys using behavioural signals, campaign triggers, and content pathways
Work collaboratively with the CRO Manager to apply experimentation insights and validate UX improvements
Align lead scoring with Sales and Ops teams to reflect genuine intent and improve MQL to SQL progression
Integrate insights from GA4, HubSpot, Microsoft Clarity, and campaign data to improve scoring accuracy and journey targeting
Build and maintain real-time dashboards to track qualified lead volume, funnel performance, and campaign contribution to pipeline and revenue
Monitor and report on KPIs including MQL volume/quality, lead velocity, automation effectiveness, and ROI – ensuring continuous optimisation of automation and scoring models
Line manage the HubSpot Marketing Lead, ensuring delivery across lead scoring, nurture workflows, and campaign automation

CMS & Campaign Enablement

Own the creation, deployment, and QA of all marketing and campaign landing pages using HubSpot CMS (or future CMS platform)
Improve CMS agility by developing reusable templates, modular content blocks, and standardised build processes to reduce reliance on developer input
Ensure all site pages and campaign assets meet brand, accessibility, and UX standards – working closely with Design, Product, and Marketing teams
Support the launch of self-serve product journeys by enabling fast deployment of new pricing, sign-up, and checkout flows
Manage content delivery across all funnel stages – including lead magnets, gated assets, resource hubs, and webinar pages
Enable the marketing and content teams to launch and iterate faster by providing flexible page-building tools, guidance, and QA oversight
Collaborate with the Product and Content teams to ensure the site infrastructure supports timely launches and user-facing product updates
Ensure all campaign pages are tracked accurately via GA4, HubSpot, and UTM tagging structures to support attribution and performance reporting

Growth & Performance

Design and implement testable campaign structures in collaboration with the CRO Manager and Paid Media specialists
Monitor and improve the performance of landing pages and nurture journeys