Marketing Executive

Marketing Executive – Member & Commercial Marketing London Hybrid working meaning two days in the office and three from home weekly. Permanent Full Time 35 hours a week Circa 33,000pa depending on experience. Join our team as Marketing Executive The Members and Commercial Marketing team sit within the Global Marketing, Brand and Belonging department. We are responsible for the delivery of marketing strategies that support ICAEW’s commercial portfolio income, promoting the value of membership and increasing engagement and renewal. Overall purpose of this role of Marketing Executive. The main purpose of the Marketing Executive to support the planning and execution of marketing campaigns and engagement activities for our products and services, ensuring they effectively reach and support our ICAEW members. The role holder will be expected to build strong relationships with a diverse array of internal and external stakeholders. The role holder will also be required to be a strong ambassador for the team, position themselves as a marketing expert and a brand champion and have a strong customer service mindset. Marketing Executive Responsibilities include: Co-ordinating the ICAEW financial strategy to ensure that the 3-year budget is created on Work in conjunction with the Senior Marketing Executive to in the development and implementation of marketing campaigns to promote ICAEW products and services. Support in creating compelling content for digital and offline channels, including emails, social media, websites, and print materials. Coordinate with internal teams to ensure campaign success. Monitor and report on campaign performance, using data-driven insights to optimise future activities. A commitment to follow and apply to the team’s values – so to think about experience (customer), engagement and evaluation, especially at campaign level. Specific duties will vary from time to time in line with the business needs. Marketing Executive Candidate Profile Marketing Executive Requirements include Marketing qualification and/or demonstrable marketing experience is essential Previous line management responsibility is preferable Practical experience of developing marketing communications plans online and offline. Advanced level user of email platforms preferably dotdigital with experience of building segments. To work towards becoming an email authoriser and arrange sends. Ability to deliver measurable ROI on activities to support campaign and monthly reporting. Demonstrable experience in successful stakeholder management. Excellent written and verbal communication skills and attention to detail. Experienced with social media campaign management. Excellent copywriting for all platforms. Why work at ICAEW as Marketing Executive? We want you to enjoy your work and flourish in your role. Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect. We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development. Sustainability is important to us, and we work hard to reduce our carbon footprint, whether that’s in our buildings through lighting and heating, or encouraging staff to recycle and reduce paper consumption. Our employee benefits include: A substantial suite of training and development Flexible working arrangements A generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans We are a disability confident employer. Should you wish to correctly apply to this marketing executive at the ICAEW, please only click the link below and complete the ICAEW’s simple 20 minute application form using a PC or Laptop. Failure to do this step will mean you will go no further in this process. Thank you