Head of Marketing, Alternatives/Private Markets Asset Manager, London – eFinancialCareers

Our client, an independent asset management firm specialising in alternatives and private markets products, is seeking a Head of Marketing to join their team. This role will report to the Head of Distribution in their London office.

Responsibilities

Develop and implement comprehensive multi-channel marketing strategies aligned with business objectives
Coordinate and manage annual events calendar including investor briefings, conferences, and webinars
Lead creation of high-quality investment content including fund presentations, factsheets, and due diligence questionnaires
Produce market commentary and thought leadership pieces for institutional audiences
Act as key liaison between marketing team and investment managers to translate complex strategies into compelling messaging
Support distribution team with bespoke content and pitch materials
Build and manage high-performing marketing team as business scales
Provide mentorship, performance management, and professional development opportunities
Manage relationships with external press and media outlets
Coordinate press releases, journalistic contributions, and promotional campaigns
Ensure brand consistency across all public-facing communications
Oversee vendor relationships for event logistics, digital marketing, and creative services
Ensure all materials are accurate, compliant, and tailored to target audiences

Requirements

Proven experience in senior marketing role within financial services, preferably asset management
Strong understanding of investment products, markets, and regulatory frameworks
Exceptional writing and editing skills, particularly for technical and investment content
Demonstrated ability to manage cross-functional relationships, especially with investment professionals
Highly organised with experience managing complex projects and timelines
Experience in event planning and vendor coordination
Familiarity with PR strategy and media engagement
Degree in Marketing, Finance, Economics, or related field preferred
CFA or IMC qualification advantageous
Experience with digital marketing platforms and CRM systems preferred