Head of Marketing

We are currently recruiting for the Head of Marketing for our expanding and innovative client in Lincoln.

Job Title: Head of Marketing

Location: Hybrid – Head Office (Lincoln) + Remote

Direct Reports: Marketing Executives, Content & Campaigns Team

Works Closely With: Head of Design, E-Commerce Manager, Sales Leads (UK & International)

Role Overview:

The Head of Marketing will lead and deliver the full marketing strategy for our client and its subsidiaries. This is a hands-on leadership role, blending strategic direction with day-to-day execution across all marketing disciplines – trade, brand, digital, and product.

The role holder will be responsible for shaping brand positioning, ensuring customer engagement, increasing visibility, and driving growth through effective go-to-market plans, cross-channel campaigns, and innovative marketing initiatives.

Brand Strategy & Management
Go-To-Market Execution (GTM)
Digital & E-Commerce Marketing
Trade & Retail Marketing
Marketing Operations & Team Leadership

Skills & Experience Required:

Proven senior marketing experience, ideally within FMCG, or fast-paced consumer categories.
Strong understanding of multi-channel marketing: trade, retail, B2B, D2C, and digital influence.
Experience launching brands/products internationally and working with distributors.
Strategic and executional experience in brand positioning, market entry, and retail/trade visibility.
Excellent project management, leadership, and cross-functional collaboration skills.
Able to work at pace, balancing planned activity with reactive opportunity.

Strategic Oversight / Platform Leadership:

Leadership-level understanding of Shopify, Google Suite, and content management tools, able to critique, support, and drive performance across teams and platforms, working closely with the E-Com Manager and digital team.

Desirable:

Experience in regulated or age-gated industries.
Previous responsibility for growing brand reach, customer engagement, and sales performance via omnichannel marketing.
Familiarity with customer segmentation, lifecycle marketing, and market-specific adaptation.

S16

About Us

We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation, or disability. As a Disability Confident Employer, and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we’re happy to discuss flexible working options.

We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Nicholas Associates Group of companies Privacy Notice.