Head of Marketing

The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.

Client Details

Leading events business in London who are looking for a new Marketing Lead.

Description

· Plan and execute the company’s brand, marketing and data strategy, for new and existing products and services

· Plan a rolling three-year marketing plan and present to senior management

· Participate in senior management meetings and contribute towards strategic decision making

· Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement

· Set and manage an annual marketing budget

· Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance

· Manage external agencies providing PR, media, exhibition and design services

· Monitor and report on the effectiveness of all marketing campaigns

· Manage and control the company’s websites and social media channels

· Maximize the use of data in driving strategy and communicating with customers

· Review and react to changes in market, trends, competitors and adapt marketing activities accordingly

· Identify new business opportunities

· Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated

Profile

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· Experience in B2B digital marketing

· Experience managing a team and reporting to senior management

· Experience in the Events and/ or publications industry

Job Offer

Competitive salary in the range of £80,000 and £85,000 per annum.
Opportunity to work within a mid-sized company in the events in industry
Collaborative and innovative work environment in London.
Exposure to high-impact projects and strategic decision-making.
Potential for professional development and career progression.

If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!