Demand Generation Marketing Specialist

Demand Generation Marketing Specialist

Our client is a well-established global manufacturing/engineering business that is embarking on an exciting transformation journey. They are transitioning from reactive service marketing to a proactive, insight-led model with HubSpot as their central automation and growth platform. This is a pivotal role for someone who wants to make a significant impact by building and owning the demand generation engine that will drive the business forward.

Location: South West London, full time office based

THE DEMAND GENERATION MARKETING SPECIALIST ROLE RESPONSIBILITIES WILL INCLUDE:
Own the strategy and execution of multi-channel demand generation campaigns across email, paid, organic, and events
Design and manage email nurturing journeys, sales sequences and automated workflows to move leads through the buyer’s journey
Configure and manage CRM systems ensuring maximum data hygiene, segmentation, and contact enrichment while maintaining GDPR compliance
Develop campaign dashboards, funnel metrics, and attribution models to provide actionable insights for improving conversion and ROI
Collaborate with marketing, sales and product teams to create campaigns and content assets that build awareness and generate qualified leads
Champion experimentation and A/B testing across all channels to continuously optimise for lead quality and volume
THE IDEAL DEMAND GENERATION MARKETING SPECIALIST WILL HAVE:
3-5 years’ experience in CRM, marketing operations, or demand generation
Demonstrable hands-on experience with HubSpot CRM and Marketing Hub
Strong understanding of workflows, segmentation, and reporting capabilities
Experience running integrated demand generation campaigns across multiple channels
HubSpot certifications (CRM Implementation, Marketing Hub) preferred
Excellent communication and stakeholder management skills
Strategic mindset with resilient, growth-oriented approach
Strong analytical capabilities and data-driven decision making
WHY JOIN THIS BUSINESS AS THEIR DEMAND GENERATION MARKETING SPECIALIST?
Be the architect of transformation – lead the transition from reactive to proactive marketing in a pivotal role that will shape the business’s future growth
Own the entire demand generation engine with autonomy to design, implement and optimise campaigns that directly impact revenue
Work with cutting-edge marketing automation technology and have access to comprehensive training and certification opportunities
Collaborative culture working closely with Marketing, Sales, IT and Senior Leadership Teams in a supportive environment
Attractive package including comprehensive benefits such as private medical insurance and company pension and breakfast club
Join a company that values growth, experimentation and innovation with excellent career development opportunities

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