Content Executive

Content Executive
Annual Salary: £31000 to £37,000
Location: Birmingham, City Centre
Job Type: Full-time

Join a leading UK-based brand committed to providing high-quality alternatives. We are seeking a creative and skilled Social Media & Community Executive to manage and grow our online presence, focusing on community engagement rather than direct advertising.

Day-to-day of the role:

Social Media Channel Management:

Develop and execute a comprehensive social media strategy across platforms like Instagram, TikTok, Facebook, and X.
Manage daily brand presence, ensuring a consistent and responsible voice.
Tailor content to each platform’s unique audience, focusing on engagement and community growth.
Monitor online conversations and trends within the vaping community to identify engagement opportunities.

Content Planning and Creation:

Plan, create, and schedule a stream of high-quality content including graphics, short-form videos, and copy.
Develop a detailed content calendar that aligns with brand values, focusing on factual information and community-centric themes.
Ensure all content complies with the UK’s CAP Code and ASA guidelines for e-cigarettes.

WhatsApp Community Management:

Lead and grow our private WhatsApp community, establishing it as a key channel for engagement.
Develop exclusive content and facilitate discussions to provide value-driven information.
Use feedback from the channel to build strong brand advocacy.

Customer Service & Engagement:

Act as the first point of contact for customer inquiries across all social channels.
Provide timely, helpful, and professional support, resolving issues and answering questions effectively.
Engage proactively with comments and user-generated content to foster a positive community environment.

Reporting & Analytics:

Track and analyse key performance metrics for all channels.
Provide regular reports on social media performance, offering insights and recommendations for improvement.
Required Skills & Qualifications:
Minimum of 3 years of experience in social media channel management and content creation.
At least 1 year of experience managing a WhatsApp community or similar platform.
At least 1 year in a customer-facing role, with strong customer service skills.
Excellent written and verbal communication skills, with a talent for copywriting.
Willingness to travel across the UK.
Desirable Skills:
Experience in the vape, e-cigarette, or another highly regulated industry.
In-depth knowledge of the UK’s CAP Code and ASA guidelines for nicotine-containing products.
Proficiency with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software.
Experience using social media management tools (e.g., Hootsuite, Sprout Social).
Benefits:
Competitive salary and growth opportunities within a leading brand.
Opportunity to work in a highly innovative and ethical environment.
Supportive team and management.
To Apply:

Send your CV, a short cover letter, and links to social media content or campaigns you’ve worked on to . Please ensure your application demonstrates your ability to adhere to UK advertising standards.