Public Relations & Communications Director – Digital Assets

Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company’s Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.

Role Overview

This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.

Key Responsibilities

Develop and execute global PR strategies aligned with business goals.
Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
Write and place press releases, bylined articles, and thought leadership content.
Manage PR agency relationships in the US and UK.
Monitor media coverage and identify new opportunities.
Support social media and video content initiatives.
Leverage AI tools to enhance PR innovation and delivery.
Ensure reputational risk is managed through strong editorial judgement.

Candidate Profile

Minimum 8 years of dedicated PR experience.
Degree in Marketing, Journalism, or Communications.
Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
Strong writing and storytelling skills; able to simplify complex topics.
Comfortable engaging with senior stakeholders across the business.
Skilled in prioritisation and working to journalist deadlines.
Analytical mindset with ability to measure impact and optimise strategy